Ever since I wrote What is Web 2.0? on the eve of last year’s Web 2.0 Conference, people have been asking for more. I’ve given dozens of talks around the world for companies increasingly far from the tech world. (In fact, I’m writing this entry from Necker Island in the Caribbean, where I’m meeting with the general managers of all the Virgin Group companies.) All of them what to understand not just what Web 2.0 is, but how to apply its principles to their business.
So it’s with a great deal of pleasure (less travel required!) that I’m announcing a special report that I’ve been working on for the past few months with John Musser of ProgrammableWeb.com fame, entitled Web 2.0 Principles and Best Practices. John has taken my What is Web 2.0? paper and expanded on it, producing a detailed analysis of the Web 2.0 core principles that I outlined there and has specified best practices that are derived from them, a number of drill-down analyses of sites (including amazon.com and flickr) to show how they apply those principles, and perhaps most importantly, a self-analysis tool.
This report is also something of a business experiment for the Radar group. While we’re focused on news from the “alpha geek” frontier, we’re also well aware of the business impact of the technologies we cover. As those of you who come to our conferences know, we’re increasingly drawing business strategists, investors, and VCs as well as our traditional developer audience, and we’re working to develop new products that serve that business audience.