2. HeadCase Humanufacturing
• Technology start-up based in LA
• Founded 2006-06, A series funding
• 8 employees, plus contractors
• TrueVentures early-stage portfolio
http://trueventures.com
3. Early-Stage Strategy
• Enter market early, limited budget,
speculative approaches
• “Fail fast”: see what sticks among
customers
• Hopefully some aspect scales rapidly,
unexpectedly
• Avoid getting locked into SLAs
10. Whether people are involved in a
web community, a social network, an
online game, a virtual world... they
are still people - as projections of
persona - interacting online.
If we could model that interaction as
screenplays, we would be much
closer to generating characters for
virtual worlds.