Data science can enable wholly new and innovative capabilities that can completely differentiate a company. But those innovative capabilities aren’t so much designed or envisioned as they are discovered and revealed through curiosity-driven tinkering by the data scientists. So, before you jump on the data science bandwagon, think less about how data science will support and execute your plans and think more about how to create an environment to empower your data scientists to come up with things you never dreamed of.