This talk explores big themes — the challenges in industry, the advances in technology — which brought us to this point. Origins of our field followed a simple formula at nearly every step along the way. We can use that formula as a lens to understand changes that are emerging. Looking through six decades since Tukey first described 'data analytics' challenges and advances have often upset the status quo. Hardware capabilities evolved in dramatic leaps. Software layers provided new kinds of control systems and conceptual abstractions in response. These manifested as surges in data rates and compute resources. Then industry teams applied increasingly advanced mathematics to solve for novel business cases. That's the formula.